Separate product structure from brand expression
Shared navigation, schedules, video, news, account, and event patterns formed a stable product layer. Theme values and content kept each client experience recognisably their own.
1881 Studio is the independent design practice of Ernesto Lago.← Back to selected workPOWERED.BY.LIVE · Streaming
A live platform
built to look
like anyone.
POWERED.BY.LIVE was a greenfield streaming platform for planning, scheduling, ingesting, hosting, and distributing live content.
The challenge 01
One shared platform had to support six client deployments without fragmenting the system, the design process, or the viewing experience.
As lead designer, I worked directly with engineering to establish a responsive white-label system that could support multiple client identities—from multi-day events to single-day broadcasts and multi-screen experiences—without turning each launch into a separate product.
A flexible foundation 02
One product structure, adapted deliberately for every client.
Shared patternsDistinct brand expressionOne responsive foundation for different client identities and event formats.
Design decisions 03
Make live experiences configurable
Three adaptable template models—single-day custom, single-day multi-screen, and multi-day—covered recurring event formats without treating each new launch as a separate product.
Design for the whole viewing journey
The foundation brought event discovery, schedules, speaker and content pages, streamed viewing, and supporting information into one responsive system across desktop and mobile.
Create a foundation for client growth
A compact token structure with primitives, semantic roles, and light and dark modes gave engineering a practical way to carry the system into new brand deployments.
Designed to adapt 04
Each launch could feel specific without starting from scratch.
The white-label library paired core product patterns with a structured theming layer, so teams could configure a distinct branded experience while keeping the mechanics of a complex live event coherent.
The outcome 05
A platform foundation built for more than one brand.
The system gave a new product a practical basis for supporting distinct client programmes, live formats, and identities while preserving a common responsive product experience.
- 6+
- client deployments served by the white-label platform
- 3
- adaptable experience models for recurring event formats
- 18
- primitive variables forming the shared visual base
- 12
- semantic tokens across light and dark modes
How to read these figures. The client count reflects deployments known during my time there; more may have followed. Experience models and token counts describe the design files, not a measured change in delivery speed.
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Ernesto Lago.
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